The New Rules of Business

What triggered the collapse of Nokia? Not a competitor from the handset industry. It was the iPhone introduced by Apple, which was from a different industry. New age competitors are indirect, invisible & from the cross-industry. New-age companies, Uber and Ola, Netflix, Amazon Prime, and Hot Star, Amazon, and Flipkart are dismantling the old business rules & installing new rules.

If participants continue to operate using ‘old’ rules, they run the risk of becoming irrelevant. Almost every facet of the business, ‘old’ rules are being challenged and dismantled, and ‘new’ ones are being installed. If you are not familiar with them, then a Nokia-like fate awaits you.


29-September-2020   |   06:00 PM IST

rajesh srivastava round logo

During this webinar, You will learn:

learning logo -2
What are the new rules of business?
navigate logo 1
Re-examine currently held beliefs about business
world logo-1
Adopt the ‘new’ ways of doing business


Rajesh Srivastava

Rajesh Srivastava graduated from IIT (Kanpur) and IIM (Bangalore). He has over three decades of corporate & academic experience. At United Spirits (now Diageo India) he played a significant role in creating some of India’s most recognized, beloved, and enduring alcohol brands, including McDowell Signature, Royal Challenge, Bagpiper and Blue Riband Duet.

He went on to become the President of J.K. Helene Curtis, where he reenergized the company & the deodorant category by relaunching Park Avenue deodorant as a ‘perfume’. Today, ‘perfume’ has become a generic benefit for the deodorant category. As an educator, he has taught at IIM Indore and S P Jain School of Global Management. As a corporate trainer, he has worked with prestigious companies like Siemens India, Mercedes Benz Research Centre, and Reliance Industries amongst others.

Throughout his career, his columns and writings have appeared in various publications, including Outlook, The Telegraph, Mid-Day, Business Standard, and Mint. His first book ‘The New Rules of Business’, has been published by Penguin.

rajesh srivastava round logo


Rajiv Jayaraman

Rajiv Jayaraman is the Founder & CEO at KNOLSKAPE. He spearheads the organization’s strategy and serves on its board. Over the last few years, Rajiv has built a high-octane global team at KNOLSKAPE that helps organizations accelerate employee development using an integrated learning and assessment platform. Under his leadership, KNOLSKAPE has delivered durable business outcomes for 370+ leading organizations across 25 countries and has won numerous industry awards.


Rajiv has been widely quoted and featured in Economic Times, Mint, Business Standard, CNBC Young Turks, ET Now, Digital Learning magazine, Entrepreneur magazine and Yourstory.in. Prior to KNOLSKAPE, he worked at Oracle USA in the server technologies division, where he led numerous product development efforts from the ground-up.

rajiv transparent logo-2

Limited Seats, Save Yours TODAY!